In the Netherlands, JCDecaux collaborated with Milka for a unique experience in Amsterdam and Rotterdam.
Our street furniture was transformed into delicious Milka chocolate bars in 3D, offering passers-by an exceptional visual experience.
Concept
Our bus shelters were also brought to life by artist Snelle, whose unique voice was combined with artificial intelligence to compose personalised songs based on simple messages. This fusion of music and technology appealed to passengers, and added an artistic touch to our collaboration.
This collaboration between Mondelez International, Publicis Groupe Netherlands, Ogilvy and Crocodile spread the sweetness and magic of Milka to Amsterdam and Rotterdam.
