New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
LG engages with male expats in Dubaï with a giant capacity washing machine
Traditionally associated to women, a recent survey has unveiled that in Dubaï, washing machines are increasingly likely…
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Intel launches its new outdoor communication with a pop-up-theatre in Los Angeles
To launch its new ultrabook and invite people to “Transform every day”, Intel hired 60 people and equipped them with an…
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A money vending machine in Brazil
To spread the word about its website and illustrate the discount rate of its products, Brazilian group buying site…
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Nissan used street art in Belgium to support its vehicle range
To promote its vehicle range in line with its “Urban Proof” slogan, Nissan appealed to a Belgian street artist to spray…
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When old sayings and tradition pave the way for a new campaign in India
To raise public awareness of the potential dangers of poor eyesight, convince people to go to the optometrist and buy…
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Facebook users get publicized on a Times Square Screen to share their political expectations
To avail itself of its position as a free speech platform, Facebook made use of the presidential run.The social network…
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The Amazing Spider-Man campaign climbed famous monuments worldwide
To draw the attention on the forthcoming trailer release of “The Amazing Spider-Man” movie and create a buzz, Sony…
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Mercedes draws the attention of truck drivers on streets in the Netherlands
In the Netherlands, to directly address truck drivers and promote its new Actros truck model, Mercedes Benz fixed…
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Karl Lagerfeld shops out of home (Paris, New-York, Berlin, Sydney, London)
To advertise the launch of Karl Lagerfeld’s new line called “KARL” on the net-a-porter.com website, the fashion…
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The Empire State Building on a Brazilian Beach
To inform Brazilians that the Lonely Planet Guides were now published in Portuguese, the brand occupied Brazilian…
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A smart operation to raise money in Africa
To show that donations can make things change, the African AngelAssociation set up an interactive billboard. Passers-by…
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Take a big breath of fresh Alpine air … in London
To enhance its Alpine origin, advertise the purity of its water, and remind people to drink water even during winter,…