New paths for the roads of tomorrow
Transportation news feeds are filled with tech innovations and new start-ups willing to improve our daily mobility…
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Swimming is back in town (it’s still summer!)
Among other natural elements, water surely is one of the most appreciated in cities – or even a symbol, as the famous …
How cities deal with the climate change risks
According to the non-profit organization “100 Resilient Cities”, urban resilience is the ability of individuals,…
Outdoor is in
Misereor’s attention-grabbing billboard shows the power of 2 euros
Misereor is an international children charity agency. Their latest campaign illustrates in a smart and entertaining way…
Outdoor is in
When sticky notes turn into public art and marketing engagement
Coca-Cola has given a voice to a million people across Europe through a set of murals of Post-it Notes to promote its…
Outdoor is in
Intertwining social media and real life for a memorable tea experience
To trigger young urbanites’ attention, the South African brand BOS Ice Tea has been taking advantage of the fad for…
Outdoor is in
An interactive and immersive operation to promote Toulouse and its 14 new destinations
Proposing an immersive experience to the inhabitants of Toulouse, Air France has organized an open-air flight in the…
Outdoor is in
QR codes combined with food-truck to promote mobile shopping
A partnership between Walmart and Procter & Gamble took place in the streets of New York.
Outdoor is in
1 million football fans in a cheering truck with Coca-Cola
Coca-Cola knows how to delight Argentinian football supporters. The brand created a curious “cheering truck” designed…
Outdoor is in
Visit Utah in the San Francisco subway?
In San Francisco, the state of Utah decided to advertise on a whole subway entrance, making the everyday transportation…
Outdoor is in
Prove you have what it takes to enter the Swedish army
The army is often linked and embodied by moral values. The Swedish army wanted to enhance one of them; solidarity…
Outdoor is in
Supernatural vision in a St Honoré window shop
What’s new in luxurious and trendy rue St Honoré, Paris ?Passers-by could witness a strange phenomenon through the…
Outdoor is in
The beard makes the man
In order to create more traffic on their website, “Bronx Shoes” company decided to implement an original outdoor…
Outdoor is in
An ambient campaign that celebrates bad drivers
Parking in cities is always tricky especially in Paris, France, where drivers are famous for their being extremely bad…
Outdoor is in
When the sun reveals QR Codes
To promote special lunch offers while staying creative and be seen by dwellers, corean food shop Emart Wall launched an…